- RR = # Gifts / Qty
- $ Average = Total Donations / # Gifts
- $ Median = Median Donation
- $ / Mailed = Total Donations / Qty
- $ Net = Total Donations - Total Cost
- GYPM = (Total Donations / Qty)*1000
- NYPM = ((Total Donations - Total Cost) / Qty)*1000
- ROI = Total Donations / Total Cost
- Raise $1 = Total Cost / Total Donations