Campaign Performance Report Field Definitions

  • RR = # Gifts / Qty
  • $ Average = Total Donations / # Gifts
  • $ Median = Median Donation
  • $ / Mailed = Total Donations / Qty
  • $ Net = Total Donations - Total Cost
  • GYPM = (Total Donations / Qty)*1000
  • NYPM = ((Total Donations - Total Cost) / Qty)*1000
  • ROI = Total Donations / Total Cost
  • Raise $1 = Total Cost / Total Donations














Mail File Upload




Gifts File Upload




Projections File Upload





Cost File Upload



Segment Data File Upload



Client Table File Upload